The non-fungible token (NFT) craze has not gone unnoticed by Mark Zuckerberg, the CEO of Meta. The businessman published on his Facebook account a conversation with Tom Bilyeu, creator of the NFT impact theory, in which he talked about the incorporation of these digital collectibles on Instagram.
Adam Mosseri, head of the social network, explained yesterday that they were going to allow “ a handful of US creators and collectors ” to show their NFTs in their Feed, in Stories, and through direct messages.
This novelty will be applied first to Instagram, although Zuckerberg‘s publication has advanced his interest in adding it to Facebook in the near future. ” Facebook-like functionality is coming soon, along with augmented reality NFTs in Instagram Stories via Spark AR so you can place digital art in physical spaces, ” the entrepreneur said.
Vishal Shah, head of the company’s metaverse division, believes this feature ” will make it easier for people to sell limited-edition digital items like NFTs .” Through the tool, Shah points out that users will be able to display their digital collections on Instagram ” and even resell them to other people safely .”
Christine Pai, a spokesperson for Meta, has announced that the NFTs supported by the social network will be those minted on the Ethereum and Polygon blockchains. Over time, the team intends to incorporate non-fungible tokens from Solana and Flow.
Instagram is not the first social network with NFT
Twitter already incorporated NFTs into its platform in January of this year, so Zuckerberg’s social networks are not going to be innovative in this regard. Since early 2022, users have been able to put their NFTs as hexagon-shaped profile pictures.